Development of a solution comes from quickly building, sharing and learning.
Ideation is an idea generating creative process. Potential design opportunities that address the challenges are tested and refined in a judgement free environment.
Turning insights and ideas into a reality requires consolidation. Details may not be clear and revisions will follow but the concept addresses the problem to be solved.
Building prototypes promotes learning through making. Iterative versions allow refinement based on testing as a decision is make on what will move forward.
Collecting and articulating feedback throughout the design process captures valuable insights. Improvements continue even after the product launches.