Discovery is key for learning how to understand people and their problems.
Inspiration can be found in unexpected places. Listening to and leaning from a variety people can lead to valuable insights and ways of moving forward.
Exploring existing data is essential for learning which questions to ask. Information found in reports, surveys and other sources is summarized and collated.
Speaking directly with people provides a deeper understanding of their hopes, fears and motivations. Conversations take place with a variety of stakeholders.
Creating structure make patterns in the data easier to recognize. Visualizations may include user personas, experience mapping and story boarding.